👋 Available for work

Jennifer G. Hollis

Years Experience

Senior Product Designer (UI/UX)

Sunny Port Orange, Florida

I’m a product-focused Senior UI/UX Designer who turns messy, fragmented workflows into clear, scalable digital products that teams can actually use, build, and grow. I’ve led 0→1 enterprise design for an insurance claims platform supporting 250+ users in a 500+ employee organization, redesigned a fintech startup site for 1,000+ users, and optimized proptech portals across 400+ communities.

I’m at my best when I’m mapping complex systems, designing patterns that scale, and turning research into solutions that feel obvious in hindsight. I’m drawn to teams where design is a strategic partner — shaping direction, reducing ambiguity, and helping teams move with clarity.

Core Competencies

Data-Informed Decisions

Strategic Problem Solving

Scalable Design Systems

Cross-Functional Leadership

AI-Enhanced Workflows

What I’m Known For

“Jennifer has a way of making complex work feel organized and approachable. She asked thoughtful questions, helped the team see the workflow more clearly, and designed patterns that made the product easier to build and easier to use.”

Richard Lemons – Product Owner, NARS

work.

Selected work where complexity became clearer, faster, and easier to use.

These projects span enterprise product design, UX strategy, design systems, and front-end implementation — from insurance claims workflows to fintech platforms and resident-facing proptech portals.

B2B Enterprise InsurTech 0→1 Product

Senior UI/UX Designer

Designed a 0→1 enterprise claims platform that turned disconnected C3 workflows into a clearer, unified workspace for adjusters.

B2B2C FinTech SaaS Marketing Website Startup

UX Designer / Front-End Developer

Rebuilt a fintech SaaS website into a faster, clearer marketing experience with stronger product discovery and reusable WordPress patterns.

B2C PropTech Resident Portal

Front-End Developer / Project Manager

Modernized HOA portals into faster, clearer self-service experiences for documents, account updates, payments, and resident support.

Design Philosophy

Understand the context. Explore the right paths. Materialize solutions that survive real users, real teams, and real constraints.

This mindset keeps my work grounded in evidence, not assumptions. It helps me balance user needs, business goals, technical realities, and the small interaction details that make a product feel clear, useful, and buildable.

Understand

Define the problem, goals, and success criteria
Research user needs, behaviors, and pain points
Align teams around the right challenge to solve

Before designing screens, I clarify the people, workflows, constraints, and business context behind the work.

Explore

Map IA, flows, and possible solution paths
Prototype concepts before overbuilding
Balance user value, feasibility, and scale

I turn insight into direction by shaping ideas, testing paths, and narrowing toward scalable solutions.

Materialize

Design clear, accessible product interfaces
Validate decisions through feedback and testing
Support handoff, QA, iteration, and delivery

I bring solutions to life through polished UI, reusable systems, and build-ready product direction.

Digital Coworkers

What I Bring

A mix of product clarity, systems thinking, UI craft, research judgment, and front-end fluency — so ideas do not just look good in Figma, they make sense for users, teams, and implementation.

my approach.

A practical UX process for turning ambiguity into build-ready product direction.

I use a flexible, iterative process rooted in research, exploration, validation, and delivery. It is not always perfectly linear, because real product work rarely is, but it keeps teams aligned around the right problem, the right users, and the right level of fidelity at the right time.

Discover

Define goals and constraints, shaping problem framing and success measures.
Research users and workflows, surfacing needs, pain points, and patterns.
Synthesize findings into personas, journey maps, and opportunity areas.

Discovery turns ambiguity into a clear problem space before design decisions begin.

Ideate

Map flows and IA, creating structure around tasks, content, and paths.
Prioritize features and tradeoffs, clarifying scope and product direction.
Explore concepts and edge cases through sketches, flows, and scenarios.

Ideation turns research into focused directions teams can discuss, test, and build from.

Design

Wireframe key screens, clarifying layout, hierarchy, and task flow.
Prototype interactions, making workflows easier to review and validate.
Systemize patterns and components, supporting consistency and scale.

Design turns strategy into tangible experiences that balance clarity, usability, and scale.

Test

Evaluate usability, identifying friction, confusion, and missed expectations.
Measure task success and errors, capturing evidence for design decisions.
Validate solutions with users, stakeholders, and engineering partners.

Testing pressure-tests decisions before build and reduces risk before work moves downstream.

Iterate

Refine flows and screens, applying feedback from testing and review.
Improve accessibility and efficiency, strengthening patterns over time.
Repeat feedback loops, evolving the product as needs and data change.

Iteration sharpens the experience as feedback reveals what needs to change.

Deliver

Handoff specs and assets, giving engineering clear build guidance.
Support QA and implementation, resolving gaps, states, and edge cases.
Monitor feedback and usage, identifying post-launch opportunities.

Delivery carries design through implementation so quality stays intact during build.

about me.

Part Designer

UX Research
Heuristic Evaluation
Interaction Design
UI Design
Design Systems

Part Human

Culinary Explorer
Passionate Believer
LEGO Strategist
Art Enthusiast
Wave Chaser

Off the Clock (Who I Am)

I’m usually in the kitchen testing a new recipe, at church, stacking LEGOs into improbable structures, sketching or painting, or chasing waves at the beach whenever I can sneak away.

I empathize deeply with people and their everyday joys and struggles, and I try to notice the tiny moments that feel like gentle reminders of “ahh, yes… I’m blessed.” Creativity tends to show up there too — as unexpected bright spots in the middle of everyday chaos.

👉🏼 Scroll back up to dive into the good stuff — case studies with real insights behind real solutions.